"That which was from the beginning, which we have heard, which we have seen with our eyes, which we have looked at and our hands have touched--this we proclaim concerning the Word of life. The life appeared; we have seen it and testify to it" (1 John 1:1, 2).
John and the other apostles didn't preach the Word. They preached the Word that became flesh and dwelled among us (John 1:14). If the Word isn't becoming flesh in us, we have no gospel to preach but only a biblical fiction. And those who respond to such a message will know it is a fiction when they come to church but do not hear Him, see Him, look at Him, or touch Him in us.
Excerpt from my booklet, "The Consummation of All Things in Christ: Ephesians Chapters 1-4"